An exclusive on CNN reports that the Republican National Committee (RNC) is following a “50 State Strategy” to gain support throughout the nation before the 2016 presidential election. This campaign technique was used by Democrats in the past, including Obama’s 2008 presidential election campaign.
After Romney’s loss of the 2012 presidential election, Republicans are determined to win back their place in government. As part of the campaign, RNC hired new staffers and opened offices in Virginia and New Jersey to help with the competitive governor’s races. Kirsten Kukowski, RNC party spokeswoman, hopes to have “hundreds of staffers and nearly 100 offices around the country” by the end of the year.
In Virginia, the RNC will be “testing voter contact efforts with controlled experiments and fine-tuning their engagement efforts with African-American, Asian-American and Hispanic communities who are firmly entrenched in the Democratic camp,” states Kukowski.